This project focuses on redesigning and developing a new e-commerce platform. The client has an outdated website with usability issues and limited functionality. The new platform was built with mobile in mind, ensuring a seamless shopping experience across all devices.
DATE
Juny 2017
ROLE
Visual Designer
TEAM
Visual + UX Designer/Developer/Marketing/Content writer
Problem
The old website lacked a new workflow and didn’t offer an intuitive shopping experience. Customers had difficulty finding products, which led to frustration and cart abandonment. The lack of optimization for mobile devices significantly impacted conversions, since most users accessed the website via smartphones.
Solution
The new e-commerce site was designed with a user-centric, mobile-first approach. The workflow has been redesigned, ensuring easier navigation and a more intuitive purchasing process. One of the most important updates was the development on a scalable and cutting-edge technology platform like VTEX.
Mobile-First Design
The project follows a mobile-first strategy, prioritizing small-screen usability before scaling to larger devices.
- Fast-loading pages with lightweight elements
- Thumb-friendly navigation and touch-friendly buttons
- Simplified product browsing and checkout experience
- Optimized images and media for faster mobile performance
VTEX Platform
VTEX's innovative e-commerce technology empowers your B2C business by combining multiple applications and technologies. Security, smart search, intuitive CMS interface and a checkout flow integrating global payment providers.
PROJECT CONCLUSION
This UX project transformed the client's e-commerce into a modern, business-oriented platform. With a scalable solution prepared to expand your online presence. The result was a significant increase in online sales, resulting in a change in marketing strategy and investments to expand sales in all regions of the country.