UX research and website design for a luxury magazine.
Website design, digital promotional material and email marketing.
DATE
September 2014
ROLE
Visual + UX Designer
TEAM
Visual + UX Design/Developer/Web content/Marketing
WEBNÁUTICO
Based in Rio de Janeiro, Brazil, Webnáutico is a magazine for readers interested in premium and exclusive services, technology, interactivity, connectivity and innovation. The main goal was to transcribe the exclusivity of the content to a website, engaging an online audience that effectively already had a lot of information available.
PROCESS
Drawing based on the research from our own readers, each step of this journey has been meticulously crafted to serve our valued readers but maintain exclusivity in a digital environment. Every aspect of the website, from the layout and typography to the color palette and imagery, is carefully chosen to create a sense of timeless elegance and refinement.
RESPONSIVE
Adapting to the constantly and rapidly evolving digital landscape at the time, designing a responsive website was at the heart of our mission, as our readers had access across multiple devices and platforms.
MARKETING
E-mail marketing and Social Media were essential tools for the magazine's marketing team as a strategy to nurture and engage readers.
A vast digital material and e-mail marketing campaigns were created to provide an exclusive gateway to the world of luxury.
