Brand, Research and Design for Google UX-Designer Certification.
The goal was to build a cross platform tool to solve a problem that is find the right ingredient or product that fits the user special diet.
DATE
March 2023
ROLE
Researcher/Visual + UX Designer
TEAM
Researcher/Visual + UX Designer
Problem
There is no app specifically looking for products to replace ingredients depending on each person's needs.
Solution
The goal was to build a cross platform tool to solve a problem that is find the right ingredient or product that fits the user special diet.
RESEARCH
In my interviews, I've identified people who struggle to find the right ingredients to meet their dietary needs, so they choose to buy ready-to-eat products, particularly processed foods for specific diets.
5 respondents took part in the survey with an average age of 32 years old. People who have special diet needs or allergy of food.
"How hard is it to cook without onions and garlic? So this is my challenge every day!"
DESIGN CONCEPTS
A low-fidelity prototype based on the wireframes and the Initial design concepts was build it on the next phase.
A STEP FORWARD
Based on the insights from the usability studies, I applied design of the Home screen with elements and colors providing a final version.
FINAL DESIGN
After all phases was time to convert all designs in Responsive Website. Our research showed that we could add more information as tips, recipes and curiosities.
PROJECT CONCLUSION
During the project, I managed to evaluate the market, do a user survey, create wireframes, build a set of low fidelity prototype, test them and convert into design/mockups, connect them into a hi-fi prototype and perform the last usability study.
This project demanded time-consuming but it was a very insightful journey.
