This project focuses on creating an advertising campaign across various digital platforms such as Youtube, Instagram, Pinterest, Facebook and Google ads.
The primary goal was to position the brand as a representative of special products and generate conversions.
DATE
August 2023
ROLE
Video editor + Designer
TEAM
Video + UX Designer/Marketing/Text content
Problem
Each platform has its own specifications and best practices for videos, images, and content. This requires creating a design that can be easily transformed for all channels and ensuring that the visual and thematic elements of the campaign remain consistent.
With publishing in different countries and platforms, demographic and behavioral data need to be taken into consideration. Crafting messages that resonate with these varied audiences is crucial to the success of the campaign.
Solution
Use detailed audience analytics to understand the demographics and preferences of each platform.
Create visually stunning images and short videos. Create clear, high-resolution images with strong keywords.
AD's
We actively create campaigns for 5 products in more than 11 countries and various websites. What we have here is a small example of the variety of campaigns created in the last 6 months.
For Instagram, campaigns were designed and created with visually impressive images and targeting an indirect audience. People related to the target audience.
More visually appealing Pinterest posts used clear calls to action, with lifestyle elements.
Different ads were also created for Facebook, Google Ads and Native campaigns.
Using hi-res images and new texts, we create short videos to tell a short story. These were created for different websites in different countries.
PROJECT CONCLUSION
The advertising campaign was launched across multiple platforms, including YouTube, Instagram, Facebook and Google Ads, with the primary objective of increasing brand awareness and generating leads. The campaign targeted a demographic group primarily made up of seniors and related people, such as family members and caregivers, emphasizing the benefits of stairlifts for improving mobility and independence at home.
Over the months, several campaigns were created, successfully achieving the objectives of increasing brand awareness and generating leads with a lower cost per click.